I will explain the 8 common mistakes made when designing a blog or website, which are really bad for SEO. It sometimes happens that highlight the aesthetics, the optimization is lost enough to be detected by search engines in good positions.
If you are perhaps known bugs, but it's good to remember not to fall into them ...
1. Splash Page
I've seen this error many times. The designer puts people or only a very attractive image and a link "Enter" to go to the page content. Worse, sometimes the "Enter" is integrated with an object in Flash, making it impossible for the spiders crawl the search engines, follow the link.
This is fine if you do not mind the search engine knows about your site, otherwise you're making a big mistake. Your home or home is probably your most important website in the classification and crawled frequently by the spiders. Your internal pages will not appear on the search engine index without the proper linking structure.
Your home or start must include (at least) keywords and links to pages or content important.
2. Flash Menu
Many designers make the mistake of using menus in Flash. Will look fresh and current, but not be seen by search engines, and of course the menu links will not be detected either.
3. Flash image or text content
Spiders are crawling like a text based browser, so you can not read text embedded in a graphic image or Flash (obviousness). Many designers, however, make this mistake by adding valuable content (such as target keywords) in Flash and Images.
4.Over to using Ajax
A lot of developers are trying to impress your visitors by implementing massive Ajax features (particularly in shipping), but did you know that SEO is a big mistake? Because Ajax content is loaded dynamically, so it is not indexed by search engines.
Another disadvantage of Ajax is that the URL does not reload, that is, the visitor could not send the current page to your friends.
5. "Click here" text link
It is common to see people use this a lot of "Click here" or "more" as link text. This is useful when you have a summary of a long and important post. But if you really want to tell the browser that the link is important for a certain topic, use better keyword in the anchor text link. It is much more descriptive and relevant to say for example "learn more about keyword topic} {" Got it?
Warning: Do not use the same exact anchor text in all parts of your website. This can sometimes be seen as spam by search engines.
6. Common mistakes of the title tag
The text of the same or similar title:
Each page of your site must have a single label (title) with keywords in it. Many designers make the mistake of title tags have the same or similar throughout the site. That is like telling the browser that every page of your site refers to a single topic. A good example of misuse of the title tag would be the default theme for WordPress.
If you did not know, the title tag of the default theme for WordPress is not as useful: Site Name | Blog Archive | entry title. Why not? Because each blog article has the same text only "Site Name | Blog Archive" at the beginning of the title tag. If you really want to include the site name in the title tag should be the end: Post | Name of the site.
Exceeding the limit of 65 characters:
Many bloggers write the title of lengthy articles. So what? In the results pages of search engines, your title tag is used as a link to your site. You have about 65 characters (including spaces) to transmit the message or if you run the risk of being cut off.
Stuffing keywords in the title:
Another common mistake people make is to overload the title tag with keywords. Say this three times does not make you relevant. Stuffing keywords in the title tag is considered spam (not good). Now it might be smarter to repeat the same word in different ways:
"Tips and Techniques Photography photos for Great Pictures" "Photo" and "Photograph" is the same word repeated twice, but differently, because the public can use any of them when performing a search query.
7. Image without alt attribute
You should always describe your image with the "alt" attribute. The alt describes the image to a blind web user, to put it in some way. Guess what? Search engines can not see the pictures, which, your "alt" attribute is a key factor that is relevant to illustrate your page.
Tip: Describe the images correctly can help your ranking in search results of images.
8. Unfriendly URL
Most blogs or CMS platforms have built-friendly URL feature, however, not all bloggers are taking advantage of this. A friendly URL is good both for the human audience and for search engines. The URL is also an important place where your keywords appear.
Example friendly URL: materiablogger.com / tips-blogs
Dynamic URL example: domain.com / p = 12356
In short, think of a good design also involves integrating SEO and user experience into a whole. Web 2.0 is not a business card pocket, know and excel in it differentiate.
Not tell you which comes with the 3.0 ...
